It's All About You on IndyProRacer.com

Interest Grows in American Open-Wheel Racing

by Allan Brewer
allan@indyproracer.com

American open-wheel websites are reporting record usage since the merger of the Champ Car World Series and IndyCar Series.

IndyProRacer.com has been no exception to this phenomenon, experiencing a four-fold increase in visitation.

The momentum began to build in the late fall of 2007 when rumors circulated of a deal between the two estranged big-car series.

Readership at IndyProRacer.com has been lifted by a stunning percentage of new users: in the last thirty days over 60% of you are new to the site and to our exclusively Firestone Indy Lights Series content.

Moreover, a healthy 24% of you are digging into the site beyond the front page--an impressive number given how extensive the reading on our front page.

We Know What You Like

Keywords and page analysis let us know what you like best about IndyProRacer.com and our readers show especially good taste in their choice of favorites: Swiss Miss Cyndie Allemann and rising Brazilian star Ana Beatriz remain consistent winners in your eyes.

Each of these special young ladies achieves more viewer interest than any of the male racers. Only last year's Indy Lights champion Alex Lloyd comes close to garnering the attention of our female competitors.

Is that because the gentlemen enjoy reading of the girls? Or because the women are tuning in to read more about their own? And about handsome Mr. Lloyd?

Global Readership Gives Us Space to Grow

Readership from all over the globe makes IndyProRacer.com spin to an especially vibrant beat.

As you might expect most of our readers are based in the United States: roughly 80%.

The United Kingdom, Chile, Canada and New Zealand follow; then Denmark, Peru, Australia, Brazil and France.

There's even a corps of readers in non-English speaking countries such as Mexico, the countries of Eastern and Northern Europe, Russia, India, South Africa, Germany and Spain.

Growth Creates Opportunities for IndyCar and for IndyProRacer.com

IndyProRacer.com benefits from the merger because of an increased level of awareness of the Firestone Indy Lights Series.

IndyProRacer.com benefits when IndyCar and the Indy Lights Series are healthy and bringing new fans to our sport.

That's not to denigrate in any way our friends at Atlantics, who are another important piece of the driver development pie.

To all who are new here, welcome.

And to our loyal readers who've visited and read IndyProRacer.com since its beginning a year ago, thank you for your support.

Comments

[Gerald]

Shouldn't the website reflect the name change of the series?

How about IndyLightsRacer.com?

[Allan]

Changing the website name is something I've thought about since the name change of the series

You may have noticed the small sub-head "Indy Lights Shine on Tomorrow's Stars" added to the IndyProRacer.com banner; and the increased use of the new Firestone Indy Lights logo and the new name of the series in headlines of the articles--all done to reinforce that (indeed) Indy Lights is what the site is all about (and nothing else)

I'm interested in reader comments along these lines, if a name change were made, what names you find easy to remember and share

IndyLightsRacer.com and so forth is really good, BTW

Thanks for the suggestion

Allan