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IndyProRacer.com and A1TeamRacer.com Media Kit
It's All About You on IndyProRacer.com (Published April 20th, 2008)
The only website dedicated exclusively to coverage of the Firestone Indy Lights Series
The only American website covering exclusively A1GP World Cup of Motorsports
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WHO WE ARE
Allan Brewer Media is a 100% online-driven business that is all about the world's best racers in development and the races they race. In short, we cover the races and racers that make the news today and tomorrow.
IndyProRacer.com and A1Team Racer.com have reached some impressive goals since beginning internet publication in March of 2007:
- IndyProRacer.com holds a Google page rank of 3, averaging over twenty thousand unique visitors annualized (data from March 2008 through May 2008)
- Growing by leaps and bounds with an impressive one hundred percent unique visitor readership gain during the period April through May of 2008 year over 2007 year
PULL
- Fifty-six percent of viewers find our site through search engines (from power affiliates like Google, Yahoo and AOL)
- Thirty-four percent of readers reach us through ‘Link Partner’ affiliates or direct access to the site
- One of only two recognized external links via Wikipedia for information about the Firestone Indy Lights series
PUSH
- Affiliations through RSS (Real Simple Syndication) with over thirty online entities that collect and may distribute our content
- Link-ins from multiple online racing sites (including one that annually boasts over three hundred thousand viewers)
- ‘Share This’ technology is enabled on the site, permitting wide-spread social media networking of our content to recognized names like MySpace and FaceBook
DEMOGRAPHICS
- Viewers from over fifty countries and territories frequent IndyProRacer.com and A1TeamRacer.com
- The United States, United Kingdom, New Zealand, Canada and Chile lead the top-five global viewership of our sites
- Our domestic reach boasts leading population centers in California, Illinois, Texas, Florida, New York, and the American Midwest
ACCOUNTABILITY
We’re a respected online leader in motorsports news and pride ourselves on accurate and timely content. IndyProRacer.com and A1TeamRacer.com publisher Allan Brewer earned three coveted American Auto Racing Writers and Broadcasters Association awards for journalistic content and the IndyProRacer.com website at May’s 2008 AARWBA breakfast at Indianapolis Motor Speedway. Our writers are dedicated media professionals who love the sport and cover it every day of the year, traveling with the drivers and teams to the most-remote sites on the schedule.
WATCH OUR NETWORK GROW
We use sophisticated internet website analysis tools from Google Analytics and Quantcast to assure the accuracy of our user data. We also use this data to target areas of particular audience interest, becoming a stakeholder in data validity in our own right. We're committed to transparency in allowing our advertisers and sponsors to obtain reliable metrics upon which to evaluate their return on investment.
LET US HELP YOU REACH YOUR AUDIENCE
Allan Brewer Media sites can serve you through traditional display ads (box, mini-box, banner and skyscraper), site sponsorship or e-mail inclusion. We can develop a logo or custom advertising ‘look’ for your online campaign, transfer the image or images to a host server (including your own) and get your business in front of our readers within hours. We hold copyright on many photographic images that can give you an exclusive online appearance that you can be assured isn’t replicated anywhere else. If you have a specific need in this regard we can provide professional digital photographic services to realize your vision.
Drivers, teams, owners, racetracks, racing schools, racing professionals, racing businesses, even racing fans can drive their message home with the help of our content and online promotional skills. Please contact us for a current rate sheet.
Whether it’s a short-term marketing blitz or an annual presence in the world of driver development, IndyProRacer.com and A1TeamRacer.com can deliver your message to the audience you want in the open-wheel racing junior leagues and beyond.
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